MEET THE CLIENT

Mr. Spivak is an attorney based in New York City. He is known to be a zealous defender against criminal charges and an expert lawyer who also specializes in estate planning, including wills, trusts and guardianships.

OBJECTIVES

  • Revamp his website to put forth a more professional image
  • Custom website redesign
  • A visual rebranding to reflect his skills and work ethic.
  • Grow his client base by rising in Google’s search engine ranks
  • Reorganize and expand his current professional offerings
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PHASE 1

Discovery

Naturally, every project begins with research. We talked extensively with Mr. Spivack listening to him explain all of his qualifications, how he operates his practice and what types of clients he prefers to work with.  It allowed us to connect with Mr. Spivack on a personal as well professional level and these conversations not only set the stage for branding and messaging but also gave us a solid foundation on which to build the website and propel ongoing marketing.  Even though Richard has provided winning legal representation for over 30 years, the previous website made it difficult for potential clients to find what they were looking for.  There was definite room for improvement in terms of overall aesthetics and user experience.  The previous website also lacked the needed SEO work that is necessary to be found on search engines by people searching for his services.

PHASE 2

Prototyping

After taking the time to get to know Richard and learning about his practice, we decided to go with a simple but effective design. Sometimes, while on the creative path, you realize that the more straight-forward designs work best to convey certain messages. With Mr. Spivak, we did just that.

What Richard needed was a website redesign to make their website more accessible, site-wide storytelling to showcase his passion, and a stronger means to describe his areas of law practice. So we recommended redesigning the existing pages as well as creating entirely new sections for the website and include elements that promote conversions.

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PHASE 3

STYLING

Since Mr. Spivack had no current branding or styling to work from, we suggested a few color schemes and logos that would work well, but might also resonate with him as well.  In the end, we chose a clean, crisp, and easy to look at design for the website: a predominantly white background complemented by bold orange, grey, and black.  The new website design features improved readability and a more professional aesthetic.  It was also designed with best practices to make sure it was more inviting to new clients and conducive to generating leads.

PHASE 4

BRINGING IT ALL TOGETHER

The idea for the visuals was simple, but the overall functionality and flow of the website was anything but. To the naked eye, there is a clear splash page companied by interior pages. However, in creating the full design, we opted for a custom, responsive WordPress website based on the request that Mr. Spivack be able to update it himself. We utilized a modular, block design, which allowed us the ability to rearrange the pages seamlessly if needed.

Putting this together was no easy feat. We took the time to make sure that Mr. Spivak lost none of his SEO ranking and made the new website blazing fast. Finding the right design to reflect the company’s persona, getting the best photography, and piecing it all together took time and collaboration with Mr. Spivak. In the end this helped to secure the long-term success of both parties.

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LET’S CHAT

IT’S NOT ABOUT SIMPLY BEING ONLINE – BUT CONNECTING WITH CLIENTS

We are excited to partner with professionals who have bold visions and an uncompromising desire for success.
Let’s talk about your project.  We’d like to hit the ground running, so please provide us with as much detail as possible and you can expect a reply within one business day.
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